8-14-17   •   Vol. 2017 Issue 29    •   Brian Copeland, 2017 President   •  Phil Newman, Editor

✔  Get NAR Mobile Alerts: Text REALTORS to 30644
✔  Hotline: how the Advertising Rule applies to you
✔  Top real estate apps to boost your business

✔  Plan NOW for Oct. 11 TransactionDesk Courses! —>

Do Yourself (and Your Industry) a Favor: Get NAR Mobile Alerts!
Sign up for NAR’s REALTOR® Party Mobile Alerts (RPMA) to be informed about important issues that impact your bottom line. You’ll be alerted to Calls for Action (CFA) that invite you to contact your elected officials with one click. *We expect a CFA to help save national flood insurance to begin Aug. 22!*

Signing up takes just seconds:

1. Text the word REALTORS to 30644 on your mobile device.
2. Or go 
HERE and quickly fill in your details online.

Hear from U.S. REALTOR® Leaders Tues. 8/15 on Facebook Live

If you’re not attending this week’s NAR Leadership Summit, you can catch part of it on Facebook Live HERETuesday, Aug. 15, 8:15-11:30 a.m. CDT, featuring NAR 2018 President Elizabeth Mendenhall (near right) and new NAR CEO Bob Goldberg (right), plus a panel session featuring Mendenhall, Goldberg, T3 Sixty Chairman and CEO Stefan Swanepoel, Inman founder Brad Inman, and NAR 2018 President-elect John Smaby. #REALTORSOwnIt

Top Apps of 2017 to Boost Your Business
Every advantage counts. If you’re looking for mobile apps to try that are designed to help you succeed, check out THIS LIST of 14 of the year’s best from REALTORS® Property Resource (RPR).

Time’s Running Out to Cross the Bridge in Memphis!
Our Sept. 1 deadline is almost here. Don’t miss the chance to sharpen your skills, earn affordable CE, connect with fellow REALTORS®, and celebrate at our Fall Convention, Sept. 13-16, at The Peabody! Scroll down OR watch the preview video starring 2017 President-Elect Leon Dickson Sr. OR head to the Registration page HERE.

Don’t Let Tech Ruin Your Business — Free Webinar 8/16
Technology is our friend, but with hackers, viruses, laws, policies and protocols, it can also wreak havoc on business. Get tips to protect yourself in a free webinar with the Real Estate Technology Institute (RETI), a Tennessee REALTORS® partner, 3 p.m. EDT/2 p.m. CDT this Wed. 8/16. RegisteHERE.

Committee Nominations: TWO WEEKS (!), Aug. 31
Are you ready to serve in statewide leadership? Apply for a 2018 Tennessee REALTORS®committee, RPAC Trustee or TREEF Trustee position. You MUST apply by 8/31! Committee & RPAC trustee positions: HERE. TREEF trustee positions: HERE(member login required)

Mark Your Calendar: Wed., Oct. 11 CE Courses!

Tennessee REALTORS® hosts BASIC and ADVANCED TransactionDesk courses to help you sharpen your skills, 3 hours CE each, taught by Brent Maybank. Sign up early! 

**Click the course title below to go to the portal and register. (member login required)

TransactionDesk BASIC
Wed., Oct. 11 — 9:00 a.m.–Noon

With TransactionDesk “in the cloud” you can access and manage your real estate forms, contracts, documents and contracts from any computer with internet access—and always have your “virtual” real estate office with you. Bring your laptop and/or smart device!

TransactionDesk ADVANCED
Wed., Oct. 11 — 1:00–4:00 p.m.

You’ve worked with TransactionDesk…now take it to a higher level and learn about the integrated cloud service (DocBox), E-signatures (AuthentiSign), and E faxing (InstaFax). Combine these features with filling out forms and transactions, and you’ve got a complete transaction-management solution. Designed for moderate to advanced users. Bring your laptop and/or tablet!

For more upcoming classes, log in to the portal HERE and look around.

Get details and Register HEREView/print the Schedule HERE.
See our all-star CE Speakers HERE. Help us thank our generous Sponsors HERE.

Source: Tennessee REALTORS® Legal & Ethics Hotline Counsel

Advertising Rule Changes
In previous editions of The Digest we have answered questions regarding changes to the Tennessee Real Estate Commission’s (TREC) Advertising RuleThis week we build on those to address how rule changes apply to your business…

Include My Office’s Phone Number in Ads?

Q: Based on the new advertising rules, does an advertisement need to include my office phone number?

A:Yes, the new advertising rule still requires placement of the firm phone number. However, it no longer requires that the firm phone number be the same size or larger as the licensee’s. TREC Rule 1260-02.12, Advertising includes:

(3)(b) All advertising shall be under the direct supervision of the principal broker and shall list the firm name and the firm telephone number as listed on file with the Commission…

Size of Broker’s Name on Signs?

Q: Is it okay if my name, as affiliate broker, is larger than the firm’s name on my real estate signs?

A:No, section (3)(b) of the new Advertising Rule clearly indicates that the firm name must appear in letters the same size or larger than those spelling out the name of a licensee or the name of any team, group, or similar entity.

Name/Phone Number on EVERY Social Media Post?

Q: Is it necessary to include our firm name, firm phone number, etc., on every single Facebook post?

A:Per TREC’s recently adopted Advertising Rule, having this information accessible in one click is sufficient. It does not need to appear on every social-media post but does need to be readily available. Rule 1260-02.12:

(6) Social Media Advertising

(a) For the purpose of this rule, “social media” means internet-based applications or platforms that allow the public to create and share content and information. Examples include, but are not limited to: Facebook, Twitter, lnstagram and Linkedln.

(b) With regards to social media advertising by licensees, the firm name and firm telephone number listed on file with the Commission must be no more than one click away from the viewable page.

(c) Listing information must be kept current and accurate. This requirement shall apply to “First Generation” advertising as it is placed by the licensee and does not refer to such advertising that may be syndicated or aggregated advertising of the original by third parties outside of the licensee’s control and ability to monitor.


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